Instagram Feed is Shifting to WAY More "Suggested Content" (like TikTok's For You Page)
Published at : December 07, 2022
During a recent earnings call, Zuckerberg said about 15% of what users see in their feeds on Facebook is “suggested content.” On Instagram, that percentage is slightly more than 15%.
Historically, users have ONLY seen feed posts from accounts they follow or paid placements, with the exception of “suggestions” – as in, “since you follow her you should follow him too” or “so-and-so commented on so-and-so’s post” types of prompts.
Now, however—in trying to keep up with TikTok—they’re slipping in more-and-more AI-suggested content. It’s the “For You Effect,” if you will.
Granted, the Reels feed has been made up of mostly suggested content from the get-go. It’s Insta’s main feed that’s changing. Who knows… maybe someday down-the-road instagram will merge those feeds in some way, shape, or form 🤷!?
You may call, back in July, for instance, Instagram pushed a partial update whereby a bunch of users’ Home feeds suddenly went full-bleed (i.e., a 9:16 aspect ratio like the Reels feed) and 75% of the content they were seeing was “suggested.” Suffice it to say, the change was NOT well received so Instagram made a statement and reversed the update.
Welp, per Zuckerberg, the current game-plan is that by the end of 2023 the percentage of “suggested content” users will see in the main feed will surpass 30%.
How do you feel about that⁉️
I’ve jotted down a few remarks in my blog. Just tap the link to read:
www.jasonpantana.com/blog/instagram-feed-is-shifting-to-way-more-suggested-content-like-tiktoks-foryou-feed
#instagramalgorithm #socialmediamarketing #realtorsofinstagram
#shorts
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Historically, users have ONLY seen feed posts from accounts they follow or paid placements, with the exception of “suggestions” – as in, “since you follow her you should follow him too” or “so-and-so commented on so-and-so’s post” types of prompts.
Now, however—in trying to keep up with TikTok—they’re slipping in more-and-more AI-suggested content. It’s the “For You Effect,” if you will.
Granted, the Reels feed has been made up of mostly suggested content from the get-go. It’s Insta’s main feed that’s changing. Who knows… maybe someday down-the-road instagram will merge those feeds in some way, shape, or form 🤷!?
You may call, back in July, for instance, Instagram pushed a partial update whereby a bunch of users’ Home feeds suddenly went full-bleed (i.e., a 9:16 aspect ratio like the Reels feed) and 75% of the content they were seeing was “suggested.” Suffice it to say, the change was NOT well received so Instagram made a statement and reversed the update.
Welp, per Zuckerberg, the current game-plan is that by the end of 2023 the percentage of “suggested content” users will see in the main feed will surpass 30%.
How do you feel about that⁉️
I’ve jotted down a few remarks in my blog. Just tap the link to read:
www.jasonpantana.com/blog/instagram-feed-is-shifting-to-way-more-suggested-content-like-tiktoks-foryou-feed
#instagramalgorithm #socialmediamarketing #realtorsofinstagram
#shorts
- - - - - -
Keep up with me and what's new on my other channels:
📧 Join my VIP email list for exclusive content - https://www.jasonpantana.com/join-email
🗣 Contact me about speaking events or consulting projects - https://www.jasonpantana.com/contact
🚨 MarketingPRO courses now available - https://tomferry.com/jason-mp
1. 𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗱𝗲 🔓
2. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗼𝘀𝘀 😎
3. 𝗜𝗻𝗯𝗼𝘅 𝗛𝗲𝗿𝗼 📥
• Website - https://jasonpantana.com
• Instagram - https://instagram.com/jasonpantana
• TikTok - https://tiktok.com/@jasonpantana
• LinkedIn - https://linkedin.com/in/jasonpantana
• Facebook - https://facebook.com/jasonpantana
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